­FIGaia 2019

The Gaia International Forum is an event dedicated to culture and words. The brief was to design the identity, print and digital materials, and an Augmented Reality experience. Users could interact with festival material decorating the city in the form of billboards, posters, and fliers via the AR application, as well as share their experiences online. The app (Gaia RA) became a central feature of the festival and contributed to wider audience engagement.